About Power Up Watersports

We are locally owned and operated by people who work relentlessly to improve watersports as we know it. One of our owners, Ben Merrell, is a top ranked athlete featured in many magazines and YouTube videos for his achievements in the World of Hydroflight.
We recognize the importance of making you, the customer, feel comfortable, delivering value, and meeting your expectations. We try without fail to accomplish this at Power Up Watersports.

You will be sure to receive the following with us:

  • Exceptional Customer Service
  • Informative Instruction
  • Quality Equipment
  • Amazing Water location


Vision Statement

To provide exemplary customer service for people who want all kinds of adventures on the water and introduce the world to the thrill of Hydroflight.

Mission Statement

Establish Power Up Watersports as the premier watersports rental location on the Emerald Coast, providing amazing and memorable experiences. Provide superb levels of service, one on one instruction and have the best rental equipment available.


American WaterSports – Miami Boat Rentals
American WaterSports South Beach  – Miami Jet Ski Rentals
Sun Dogs Parasail – Parasail Ride Service
Adventure Marina – Watersport Rental Service

Our friends over at Birds Iview showing off our amazing area!! Like their page if you <3 their video!!! #localbusiness #powerupfamily #watersports #rentals #pontoons #jetskis #hydroflight #kayaks #paddleboards #sunsetcruises ... See MoreSee Less

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Getting things ready and gassed up for Spring Break! Make your reservations now! www.powerupwatersports.com #jetskis #waverunnerdolphintours #hydroflight #pontoonboats ... See MoreSee Less

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A beautiful ending to another beautiful day! #sunset #cruises #checkusout www.powerupwatersports.com

Photo Credit to one of our very own: Elizabeth Tucker Merrell Gross
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Power Up Watersports is proud to sponsor our city's little league team! Look closely and you might recognize one of those little ones as owner's Ben & Amber Merrell's youngest, Barrett!!! #supportyourlittleleague #littleleaguesoccer #winners #allsmiles ... See MoreSee Less

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Coming soon! Sunset cruises every night of the week!! Beginning March 1st you'll be able to book a 3 hour sunset cruise for up to 6 people every night of the week! www.powerupwatersports.com #sunsetcruises ... See MoreSee Less

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